Turning Data into Clean Heat

Using innovative servers to heat homes, OnZero evolves from a blockchain startup into a 21st century clean energy company.

Formerly known as Blockbase, their business shifts from utilizing blockchain to utilizing energy in the most efficient way. Consulting the team on brand strategy and design, we collaboratively developed a new brand architecture, distinguishing between the company and its services. This allows OnZero to grow in key markets by providing cities and communities with renewable heating.

Goal

Re-position the company in the energy field, emphasizing their service to heating providers.

Outcome

New brand architecture, identity and positioning. Bespoke branding for its core service (Digital Heat Plant).

My Role

Brand strategy & architecture, brand identity & design, copywriting.

with Martin Klaffensteiner