Turning Data into Clean Heat
Using innovative servers to heat homes, OnZero transforms from a blockchain startup into a 21st century clean energy company.
Formerly known as Blockbase, their business shifts from a focus on blockchain to utilizing energy in the most efficient way. Consulting the team on brand strategy and design, we collaboratively developed a new brand architecture, distinguishing between the company and its services. This allows OnZero to communicate effectively and grow in key markets — providing more cities with renewable heating.
Goal
Re-position the company in the energy field, emphasizing their service to heating providers.
Outcome
New brand architecture, identity and positioning. Bespoke branding for its core service (Digital Heat Plant).
My Role
Brand strategy & architecture, visual identity & design, copywriting.
First, we examined the company’s core values, re-defined them, and developed a holistic, research-based strategy.
We changed the company’s name from Blockbase to OnZero, highlighting its focus on zero-emission energy technology.
To distinguish between the company and its products, we re-built an entirely new brand architecture.
OnZero serves as the umbrella brand. It reflects the company’s values, and leaves the stage to its product brands.
Reduced to the core: the clear wordmark is inspired by movement and the visual representation of activation.
Digital Heat Plant
OnZero’s main product brand is the Digital Heat Plant — an innovative data center utilizing server cooling to provide zero-carbon heat.
The brandmark visualizes energy transformation in a dynamic and abstract style.
Bright Orange represents heat, and communicates key benefits with gradients: clean, sustainable, digital.
Discover more
Remember the FutureNarrative Film
ConfidentialProtected Projects
From Crime to CraftAwareness Campaign