Real News — with a Twist.
A news platform turns gender roles upside down.
Gender inequality is so omnipresent, that it has become almost invisible — especially in everyday language and media representation. This news platform curates a diverse range of news articles, with one slight change: male individuals get referred to as female — and vice-versa. Suddenly, everything feels pretty weird to read.
The design references printed newspapers — but without imagery, instead featuring broad typography, juxtaposing traditional space-saving layouts.
Concept, Art Direction
Gerald Geier
Production
Chiara Tagger
Guidance
Lisa Schultz
Paulus Dreibholz
Eva Buchheim
Discover more.
Remember the FutureShort Film, Speculative Fiction
Turning Crime into CraftInterdisciplinary
Building BridgesIdentity
Illuminated ClarityArt Print
The Future of BaroqueTypography
PirámideEditorial
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